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Actress, musician and model Vanessa Paradis is the latest face tapped for H & M’s Conscious Collection coming in Spring 2013. The collection is made of sustainable materials such as organic cotton, recycled polyester and Tencel. “I like being part of something like the Conscious collection at H & M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes,” says Paradis of the collaboration.

Can’t wait for the collection ? Then watch what happened behind the scenes when making the campaign movie directed by Johan Renck! Location: Château de Millemont, Paris (France) - Music: Great Works (Ola W. Tappert) - Producer: Great Works (Mårten Magnusson) www.hm.com