‘The Barbers (Finest Gentlemen’s Care)’ is a grooming brand concept for the new gentleman. A classic flacon combined with a beard-shaped cap sets the standard for a classy grooming experience. Together they represent the eccentric but relaxed luxury that defines ‘The Barbers’. The brand logo shows the brand’s classic heritage. The stylised bow tie bears the slogan of every real gentleman – Ladies first.

It is without any doubt that Soerentibor’s overall brand identity for ‘The Barbers’ design is intended to be mysterious, elegant and classic. In ‘The Barbers’ packaging, the incorporation of extravagantly sculpted whiskers of the upper lip introduce a panache that would draw the interest of men with a sense of humor and an exuberant personal style. Soerentibor is a German creative agency specialized in creating fragrance concepts from the first idea to flacon & package design through to ad campaigns based creative strategy & product design/graphic design. www.soerentibor.com (Via packagingoftehworld.com)