Absolut, the vodka company, is running “Absolut Blank”, an integrated advertising campaign featuering work by range of installation artists. Under the tagline “It all starts with an Absolut Blank,” the campaign blends print, interactive, digital, and installation by artists around the world that the blank canvas of the bottle to indulge their creative inspirations . The campaign, which highlights various mediums of artistic expression, launched in Belgium this week.
“In Absolut Blank, Absolut has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. They brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through Absolut. www.absolut.com/blank/