We love it when fashion brands seek atypical ways to visualize their new collections. Such is the case wit the SS2013 Baldessarini shoot.
Surfer and artist Chris Del Moro is the new face of the Baldessarini Spring/Summer 2013 ad campaign. With his long blonde hair and carefree vibe, Del Moro does not fit the traditional gentleman mould but manages to look like a real gentleman in these Baldessarini impeccably tailored suit sets. The athlete turned model has been a longtime advocate for the protection of the California coastline and has participated in a number of film festivals within his native state. The Baldessarini Spring/Summer 2013 ad campaign embraces an unconventional vision of beauty and puts surfer and artist Chris Del Moro on the forefront in an atypical yet very appealing way. Bottom line: good branding is all about smart ideas. company.baldessarini.com