With the introduction of CK one shock, Calvin Klein addresses the need of today’s consumer to define their individuality while maintaining the core equities of the CK one franchise: authenticity and accessibility. ck one shock is for the times when you simply do not want to share. The addictive skin scents for her and him mark the first non-shared fragrances in the CK one portfolio, capturing the individual gender identity that represents youth culture today.
The new fragrance will be promoted by a Fall 2011 CK one lifestyle campaign featuring Dutch supermodel Lara Stone – who is also featured in the Fall 2011 advertising campaigns for Calvin Klein Collection, ck Calvin Klein, CK one Jeans, and Calvin Klein Underwear; Brazilian model/drummer/dj Alice Dellal; American singer/songwriter Sky Ferreira; British model/songwriter Ruby Aldridge; Chinese supermodel Wang Xiao; Tanzanian model Herieth Paul; British boxing champion/Olympic hopeful Robert Evans; British model Aaron Frew; Russian model/rapper Yuri Pleskun; American musician Ian Mellencamp; Swedish artist Viggo Janason; and Japanese student/singer Tomo Aki Kurata. www.calvinklein.com