The KLM ‘Must See Map’ from KLM Royal Dutch Airlines takes it a step further than just your regular crowdsourcing initiative. It’s in fact a consumer-controlled innovation in which you are an essential part of the creation of the actual product. Through that approach, as a consumer, you get one step closer into interacting closely with the brand.
KLM ‘Must See Map’ is an incredibly useful new innovation that lets you and your friends pick out the must-see spots within your planned travel itinerary on virtual maps put together by KLM. The map with your hotspots on it is then printed out by the airline and sent to you for free within three weeks. The ‘Must See Map’ can incorporate your own points of interest, your friend’s opinions via social media and as such should provide you with the most ideal travel map ever. Nice ! mustseemap.klm.com