Last Friday Knokke-Zoute was the place to be. Not only for the ‘Night of the Zoute’ (the yearly event for the happy few to see and be seen in the mondain Belgian coastal town) but also for the opening of Belgians first ‘Agent Provocateur’ boutique featuring the most sexy lingerie in the world. The UK based lingerie company is not only known for its controversial ad campaigns but also for its erotic lingerie!
In 1994 Agent Provocateur was created by founders Serena Rees and her husband Joseph Corré, son of fashion designer Vivienne Westwood and Malcolm McLaren, the ex manager of the The Sex Pistols. It first opened with a shop located in the Soho district on Broadwick street in London. Now it has more than 60 boutiques worldwide of which 18 in Europe.
For the Belgian boutique Agent Provocateur works together with Group Alain Broekaert. This group from Ternat is the official importer and distributor in Belgium and Luxembourg of big brands like Tommy Hilfiger, Pepe Jeans, Scotch & Soda, Hackett, Strellson and Lancel. Since its creation in 1986 the company grew to become one of the biggest players on the Belgian fashion market. Group Alain Broekaert manages more than 55 shops in Belgium and employs more than 500 employees. Check out: www.gab.eu, www.agentprovocateur.com