Oh, what a joyful moment. It’s better than Christmas, more exciting than New Year’s eve: it’s the exact moment where Spanish fashion brand Desigual held its ‘Seminaked’ party in Namur (Belgium) just last Friday.
So they had every reason to undress the people of Namur. Well, not completely, just halfway. That’s why it’s called the Desigual ‘Seminaked’ party. “Get inside in your undies, leave dressed’ is the slogan of the Desigual ‘Seminaked’ parties and so did about 350 people who gathered in front of the Desigual store in Namur. The reward: possibly a complete and free outfit of the colourful Spanish fashion brand.
And so it happened: at exactly 09:00 am last Friday, hundred semi-naked enthusiasts (of which some had camped in front of the store during the night, hopefully well dressed) ran into the Desigual store to shop for their free outfit. First come, first served. You can imagine the atmosphere of people running around in their undies through the Desigual store in Namur. Important detail: only the first 100 people who got in the store semi-naked could get a hold on a free Desigual outfit.
Those who where semi-naked but couldn’t make it to be in the top 100 still had the possibility to shop at half price. A nice consolation prize if you ask us. Desigual’s motto ‘La vida es chula’ or ‘life is cool’ once more became reality over there in Namur.