Last night Villa Empain, the magnificent Art Deco style villa by Michel Polak at the Brussels Avenue Franklin Roosevelt, lit up by an impressive light spectacle for the world premiere of the latest creation of DS: the DS 3 Crossback. A big crane descended the boxed car till the water surface of Villa Empain’s impressive swimming pool.
Pictures by wowtrendmag.com
“Exactly 63 years ago – on the 6th of October 1955 more precisely – a revolutionary car was presented at the Paris Motor Show”, Charles Peugeut, director DS Automobiles Belux, tells. “People were so enthusiast about this first DS car, the DS 19, that more than 12,000 orders were placed in only one day. Never seen before! For sixty years DS was a part of Citroen until four years ago it became totally independent of the Citroen Brand.”
“In that short time DS has become synonym with knowhow of French luxury, excellent products, exceptional service in unique places”, Peugeot tells. “That’s exactly the reason why we have chosen the magnificent setting of Villa Empain for the launch of the new DS 3 Crossback. But first I would like to present you another car: the DS 7 Crossback which you have been able to discover at the entrance of the villa. This beautiful luxury car contains the best technologies in the market, exceptional trims and an exceptional driving comfort. In short everything the DS brand is synonym with. Moreover the car is listed among the best CO2 in the market. Recently we have introduced a hybrid version with 300 hp and an autonomy of 50 kilometers in full electric mode.”
“But off course you are all here for the exclusive world premiere of the DS 3 Crossback”, Peugeot tells. “It’s the first time the car is shown after the Mondial Car show of Paris. The car is equipped with the latest technologies, a lot of driving assistance technologies, great acoustic comfort and will also be revealed later on in a hundred percent electric version.”
After this short speech the crowd went outside. Music began to play and the sky was lightened up with floodlights. A huge crane lowered a box containing a blue DS 3 Crossback until it reached the water surface of Villa Empain’s impressive swimming pool. What an entrance!
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