Did you know that Mazda sells more than 40 percent of its cars in red? That’s because Mazda’s Soul Red Crystal is the most beautiful red car paint in the world.
“Depending on the country you are talking about, Mazda sells more than 40 to 45 procent of its cars in red”, Kevin Rice, Chief Designer Mazda Europe, explains us. “In Belgium we sold in 2017 more than 1.700 cars or 19.6 percent of the total sales in Soul Red or Soul Red Crystal”, Bert De Vidts, Mazda Belgiums sales director adds. But why is that? “Well, Mazda is in constant search of special red colours and always tries to exceed itself”, Ryce explains, “Normally you can have a bright red or a deep red but technically you cannot have both together. For the next generation of cars we were not happy anymore with the Soul Red we brought out a few years ago. And as we don’t like to accept a status quo but want to try and change and push things forward, we tried to develop another colour. We wanted a colour with reflections that are not only deep and bright but are also glass like and when the light reflects off you should not see errors in the colour. Our engineers told us that such technology did not exist. In the design team we found that a bit of shame but we accepted it. Our engineers, however, could not accept it and finally they found a way to develop such a colour.
Red to the next level
“The new Mazda Red ‘Soul Red Crystal’ takes red to another level”, Rice explains. “The key to the previous Soul Red was that when the metallic paint reflects light all the metallic flakes are kind of mixed up so you get a sparkly kind of red but what it doesn’t do is that it doesnt have this gloss or brightness we were looking for. So we found a way to line these flakes up where we wanted to put them. And there is no secret behind that, we use a magnetic system to do that.”
Kevin Rice, Chief Designer Mazda Europe Photo wowtrendmag
Wherever the car is you get a different reflection depending on which way you look at it. “Normally crystals actually reflect light but we found a way to to this with crystals that reflect light as well as they absorb light”, Ryce explains. “Please dont’ ask me what these crystal are made from because my engineers don’t want to tell me as it is the first time such a paint is created.”
The new Soul Red Crystal colour makes your Mazda shine like a ruby. Photo wowtrendmag