Frusion® is a new soda on the market that is geared towards adults only. Even though this drink may not have any alcohol, the company is looking to fill a gap in the market for an older crowd that often dismisses soda drinks as childish and unhealthy.
Via the Interbrands website, the designer behind the marketing design of the Frusion® sodas explains: “We saw an unmet need for a sophisticated soft drink with a distinctly adult image. We were briefed to develop a brand that would allow consumers to fit into a crowd drinking alcohol and feel confident and empowered.” The geometric and puzzle patterns on the bottle give it a sophisticated aesthetic that fits well with an older market. interbrandnz.wordpress.com