In modern day society, where every second is accounted for, the brand new Twelve O’Clock timepiece of Bell Ross is a marvelous demonstration of the inability to control the sands of time. The animated display that gives the time in a split second is the perfect illustration of the elusive nature of time.
Designed as an objet d’art, the BR Twelve O’Clock is an artistic interpretation of the Bell & Ross disk-based display. Primarily conceptual, it is a constantly evolving animated piece of art, only indicating the exact time for a fleeting moment. With the creation of the BR Twelve O’Clock timepiece, Bell & Ross is rewriting the rules of traditional watchmaking by doing away with minutes and seconds. The clock is made up of 12 display watches. Each watch has a number on it corresponding to an hour of the day: 1, 2, 3, etc. up to 12. Each number is drawn on three concentric disks. As the disks rotate, the numbers become fragmented making them illegible. You must wait until the disks are correctly positioned to be able to read the time. The exact hour is indicated by the only watch that displays a number in a vertical position. For example at three o’clock, the third watch shows the number 3, while the images on the other watches remain fragmented. At four o’clock, the number 4 is shown on the fourth watch and so on. As time passes, the twelve watches create an abstract picture with a fascinating movement.
The twelve automatic watches come in a box with twelve battery-powered winders with push button operation. This system guarantees a constantly changing montage. With just 12 pieces produced, the BR Twelve O’Clock looks at time in a totally new way. A truly animated objet d’Art, its complex mechanism and its continually changing image will delight both watchmaking enthusiasts and collectors of art. www.bellross.com