IKKS has always maintained its unicity by assimilating mainstream trends through the prism of its own brand signature, amplifying certain styles that suit its brand.
A new Art Director reinforces two key parts of its stylistic expression: femininity and colour. For this global campaign IKKS will focus its message on what it represents and what sets it apart: FREEDOM.
Freedom for a creative fashion brand that has always succeeded in overcoming the dictates of the podiums and which permits itself the luxury of adopting only trends that are part of its own story.Freedom for its ‘addicts’ who – thanks to the collections that are complete, co-ordinated , and constantly updated – have access to an infinite number of ‘looks’ that encourage individuality and choice.
Freedom, embodied by the jacket, the star product in the mix-and-match, and allows for an infinite variety of silhouettes.