• Home
  • Lifestyle
  • Fashion
  • Design
  • Beauty
  • Travel
  • Techno
  • Wheels
  • Eco
  • Food/Drink
  • NEW Webshop
  • Home
  • Lifestyle
  • Fashion
  • Design
  • Beauty
  • Travel
  • Techno
  • Wheels
  • Eco
  • Food/Drink
  • NEW Webshop
  • Want to belong to ‘The Furla Society’? ...

  • YUP hotel Hasselt : brand new YUP inspired lodging

  • The bulthaup way of life

  • Marie’s Corner Baker sofa 25th anniversary e ...

  • Kiko Milano goes Asian

  • Marie’s Corner Baker sofa 25th anniversary e ...

  • The bulthaup way of life

  • YUP hotel Hasselt : brand new YUP inspired lodging

  • Want to belong to ‘The Furla Society’? ...

  • Kiko Milano goes Asian

Previous Next

JUTTU pop-up Antwerp: discover Dutch Granny’s Finest

Posted by: WOW_Pascal , December 2, 2016

breigoed_grannys_finest_juttu_popup_unitl_140217_family

© Photo Rossi Blake 

At JUTTU they love to put local, creative talent into the picture. New young and creative brands get the opportunity to offer their products for 10 weeks to a larger public in a Pop-Up Space at a multibrand location. From December 1 to February 13 you can discover the Dutch knitting brand Granny’s Finest. Besides creating hip, minimalistic knitwear with a Scandinavian touch, this brand also contributes to the fight against loneliness of the elderly. Under the motto “Designed by the new, produced by the best, worn by the greatest”, 500 talented grannies (with an average age of not less than 72 years!) come together in free, cozy knitting clubs. There they work together to produce the creations of young and promising designers. The revenues are used to finance the knitting clubs. The granny who knits your scarf, writes also a nice greeting, proverb or wise sentence. Using the coupon code attached to the label you can send back a thank you note together with your photo. It not only warms your hands, but also your heart!

breigoed_grannys_finest_juttu_popup_unitl_140217_mens_knitwear
breigoed_grannys_finest_juttu_popup_unitl_140217_womens_knitwear

© Photo Rossi Blake

The Granny’s Finest philosophy also matches perfectly the #Lighten Up theme of JUTTU. For their winter line, they selected consciously lighter colors and added to their campaign images a substantial amount of humor. According to Niek Van Hengel, founder of the feel good brand, everybody can use some merriness in this sometimes so dark period!

breigoed_grannys_finest_juttu_popup_unitl_140217_cushions_knitwear
breigoed_grannys_finest_juttu_popup_unitl_140217_scarf_knitwear
breigoed_grannys_finest_juttu_popup_unitl_140217_mittens_knitwear
breigoed_grannys_finest_juttu_popup_unitl_140217_logo_detail_knitwear

 

You need an authentic hand knitted pillow, beanie or hairband? Do you want to treat your lover – or yourselves to a warm Christmas or Valentine? Or are you just looking for some human warmth in the shape of a surrogate granny? Then the coming weeks, you should hurry up to JUTTU at Meir 17, in Antwerp that is.

Tags: Antwerpen, Granny's Finest, JUTTU, knitwear, lightenup, popup

Share!
Tweet

WOW_Pascal

About the author
WOW_Pascal

Loves to play around (and get serious) with new (cross) media . Lover of lovely people . Totally into huge stories on design, people, food, trends, wheels, travel and everything that is heartfelt . Recommended by 4 out of 5 people that recommend things . Grasper of the big picture . Fierce by nature (even when mowing the lawn). Mumbles when in doubt. Inventor of the yoga principle based around baking pancakes . Never loud yet consistently goal achieving . Always on top of new stuff to come (self proclaimed future watcher who’s often right about his predictions). Total craving for coffee and French pastry in the morning.

Related Posts

Essentiel opens huge women’s shop in Antwerp

Belgians fashion brand Essentiel Antwerp expands big time! The women’s shop in the Schutt ...

Maison Lab and La Bottega launch their online collab during a huge fashion party!

  The fairly new online webshop Maison Lab and the well-known high end concept store La Bo ...

Black Smoke Rooftop Bar Antwerpen

  Well, a new Antwerp hotspot was born just yesterday: Black Smoke BS Rooftop Antwerpen. J ...

Be Alice tutu: the new little black dress

photo: wowozine.com Did you ever crave to be a little princess for a day, an evening, a night? ...

Comments are closed.

↓ WOW* Popular Today ↓

  • Must see: expo Joan Miró in…Must see: expo Joan Miró in Tate Modern London
  • Feminin bodies painted to…Feminin bodies painted to perfection by Omar Ortiz
  • Dangerous make-up: check…Dangerous make-up: check out the 'Killer Lipstick Ring' by REDVLVT !
  • True rock’-n-roll…True rock'-n-roll spirit: check out this Rolling Stones 50th anniversary whisky !
  • Porsche…Porsche 'Twinbag': brand new (and ultimate) bag for Porsche loving ladies (Porsche premiere)
  • SS2013 fashion trend #1 :…SS2013 fashion trend #1 : Green Atmospheres !
  • SIGG brilliant Swissness…SIGG brilliant Swissness with Swarovski crystals (glamorous drinking bottle for the holiday season)

Tags

artbeautybeauty bloggerBell & RossBetty BarclayBjorn BorgBoss OrangebrusselsCaroline BisschampagneChanelConversedesigndesign chairdesign furnituredesign lightingDesigualDioreco designEspritfashionfashion bloggerfashion trendsfoodfood bloggerfoodieFW2014HermèsHugoKiplinglifestylelimited editionLiu JoM.A.C.NatanPepe JeansperfumePinkoPumaRoecklSachashoesSS2014SS2015steve maddenSwarovskiSwatchTommy HilfigertrendyTwin Set

Subscribe to the WOW* Newsletter

About WOW*

WOWozine brings you the most exciting, surprising, thrilling and extraordinary things from around the world: hot news on European couture fashion, lush destinations or things, amazing art & objects, future visions and lots more. Experience the WOW* factor!

WOW* Pins

Superpieceofchic BagWOW* Restaurant revi10 easy steps to serSneak peek of the DiLovely Charles ChaiKarl Lagerfeld EuropGorgeous silhouet wiClassic Chanel VelveVascobelo V-Bar: braStill life with womaWonderfully, creativRoute 66 travel itinWOW* TV: Audi TT (3rAsian mystic meets tBEES KNEES!Old crazy photographHackers transformed Fab.com | USA CoffeeAntoine Rouleau.jpgPlaying with the moo
TAP

WOW* tweets

  • Please check setting Twitter API in Theme Options -> Advanced? (Detailed info: Could not authenticate you.)
Copyright © 2011-2015 wowozine.com
  • About WOW*
  • Contact WOW*
  • WOW* Disclaimer
  • WOW* Giveaway