Todat, 3th of June 2016, a new Dior boutique – the largest Dior store in the UK – opened its doors on London’s famous New Bond Street. Spread over four floors, the store showcases the women’s and men’s universes, leather accessories, jewellery, timepieces, the children’s collections and Baby Dior, with the exclusive addition of the first Dior HOME collection devoted to homeware and elegant art de vivre. To mark the occasion, Dior also unveiled a limited-edition selection of iconic Lady Dior bags and small leather accessories reinterpreted by the artist Marc Quinn.
To reinvent the collection of Lady Dior bags, the House collaborated with London-born artist Marc Quinn. As renowned figure in the world of contemporary art, he transposed his vivid, hyper-realist oil paintings to Dior creations. He invented models with, on one side, a floral print drawn from his oeuvre and, on the other side, the same motif with the colours reversed. From his series ‘In the Night Garden’, violet, white or black orchids bloom against a backdrop of snow or volcanic earth, creating a dramatic, artificial landscape. The artist also offers a Lady Dior ‘Fossil Record’ bag – a flower relief embossed into silver leather.
In this way the Lady Dior and small leather accessories are transformed into artworks through which the artist questions man and his relationship with nature as untameable beauty. On another model, a bright blue iris from the series ‘We Share Our Chemistry with the Stars’ catches and captivates the eye.
Marc Quinn has also designed clutches and wallets to match the Lady Dior bags to complete this limited-edition collection. With this unique collaboration, the House writes a new page in the story of the profound and sincere ties it has always enjoyed with the world of art.
The motifs depict flowers eternally frozen at the point of full bloom, belying a sinister subtext: the relentless desire of man to control nature. The artist observes that ‘The etymology of ‘iris’ is derived from the Greek word for ‘rainbow’, and in the colours there is a kind of celebration of individuality. Furthermore, ‘in the middle you have that black hole of the pupil and all of the mystery and uncertainty of life.’