Luxury car brand Bentley announced its new collaboration with luxury men’s lifestyle brand Pankhurst at the opening of Pankhurst New men’s grooming store in London. Bentley crafts people have renovated six barbers chairs by incorporating materials and finishes from Bentley cars. Pankhurst barbers chairs now feature Bentley hides and bespoke embroidery.
Stefan Buescher, Director of Marketing¸ Bentley Motors, commented: “Bentley is widely recognised as one of the world’s most desirable and authentic luxury brands. A key part of what makes Bentley special is our hand-crafted expertise in wood and leather that makes our car interiors a special place to be. “Working with Pankhurst has given us the opportunity to show this craft in an innovative and exciting way to create a unique experience in London’s finest barber shop. Only Bentley could make such exquisite and beautiful chairs.” www.bentleymotors.com