The first batch of Marc Jacobs Diet Coke has left the factory. The cans are playful, colorful and feature vivacious patterns. The artistic octopus designs everything from purses to pumps, and can now add Diet Coke cans to his list.
The whimsical, limited-edition cans represent female empowerment and feature feminine atmospheres from the eighties, nineties and aughts. The eighties can features a woman in a top hat in a suit that nods to Broadway. The nineties can features Jacobs’ swallow design and a woman wearing a large hat, a bustier top and stilettos. A sporty runway look featuring Jacobs’ signature stripes represents the aughts.