Car brand Mazda likes to surprise. They did it again at, yes, Milan Fashion Week 2015 where they’ve created the Mazda Design Space in collaboration with Vogue Italia. Through this collaboration they bridge the world between automotive and fashion by transposing the KODO design language (which roughly translates into the strength, beauty and tension found in the instantaneous movements of animals in the wild) used for several Mazda makes up till now such as the Mazda MX-5. Therefore, in the heart of the Brera district, Mazda had put up an exceptional space entirely dedicated to creativity and innovation bridging the world of automotive and fashion.
© Photo wowozine.com
Although the exercise doesn’t seem to be apparent, according to the Japanese car manufacturer fashion is a natural outlet for KODO. Consistent with its cutting-edge attitude and the approach Mazda is taking elsewhere, the company looked to an open-minded young generation of fashion designers and emerging fashion labels in order to create that perfect synergy between fashion and automotive. The choice fell on Japanese designer Yasutoshi Ezumi and COMEFORBREAKFAST, a brand conceived by Italian fashion duo Antonio Romano and Francesco Alagna. The idea was to symbolically erect a bridge between East and West, two schools that approach design and beauty differently in some ways, yet at the same time are very similar. For example, they share a passion for detail and harmony when it comes to shapes, materials and colours.
© Photo wowozine.com
As for the creations of these designers, Yasutoshi Ezumi has come up with a dress that makes innovative use of colours and materials – wood, leather and polyester – to symbolise the pursuit of seamlessly synthesised natural forms – a perfect fit for KODO. (see picture above)
Romano and Alagna, meanwhile, cleverly unite Mazda’s design concept with the COMEFORBREAKFAST style in an oversized asymmetrical black dress whose slits create an intriguing three-dimensional effect. Both outfits demonstrate how well KODO translates into fashion. And Mazda is certainly inspired. (see picture above)
“It is remarkable to see just what is possible when fusing these two very different ideas of beauty, design and culture together with their own KODO approach,” says Kevin Rice, Mazda’s European design director. “Mazda is moved by a passion for unique art and beauty in all fields of design, and this is what motivates us to team up with designers and artisans from Japan and Italy.” That, he adds, is why Mazda has set up Mazda Design Space in Milan’s Brera district, a place that breathes art and culture. The carmaker will host a number of different design and fashion events at the venue (Via San Carpoforo, 9) leading up to the Salone del Mobile in April 2015.