Actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins – we should say three contemporary Gucci women – embody in the campaign the idea behind Gucci Bloom, a fragrance which stands for authenticity, love of life and diversity of the women for whom it is created.
“I wanted to build a rich perfume around white flowers, a bold scent which cariies you to a boundless garden full of flowers and plants, a garden which gives you a bouquet of opulence and plenty.A garden as beautiful and breathtaking as the women themselves: colorful, wild and diverse. Gucci Bloom smells as this garden and takes you to such an imaginary place”, thus Alessandro Michele.
The unusual floral scent composed by perfumer Alberto Morillas around white flowers such as natural sambac jasmine and heady tuberose mixed with woody hints of orris root and the new accord of Chinese honeysuckle or Rangoon creeper (Combretum indicum), a vine with red flowers native to India and exclusive to this fragrance. A fragrance to let the woman bloom in you.