MusketonMazda: spanking new Mazda Design Car

Posted by: WOW_Pascal , May 9, 2016

Yes, we often feel very privileged like being part of the Mazda Belux pre-launch of the spanking new Mazda Design Car, the #MusketonMazda. Inspiring force behind this project is once again Mazda Belux ambassador, graphic artist Musketon. Only this time he has called in the help of 4 other artists: VEXX_ART (Vince Okerman), ICYBOMB (Alex Gérard), ITSMAGICHERE (Laurent Beaten) and ZHION (Andre Levy).

As such Mazda and Musketon (Bert Dries) wanted to give young and less known artists a career jump start and a platform to gain more visibility. The four chosen artists are the four winners of the design competition set up by Mazda and Musketon, in which graphic artists were invited to put their artistic mark on the hood of the Mazda Design Car. The four artists above are the four winners of which the graphic creation was chosen out of more than 100 graphic designs. Musketon handpicked the four lucky ones based on their authenticity, creativity and vision. Above left: ICYBOMB (Alex Gérard), Above right: VEXX_ART (Vince Okerman), Below left: ITSMAGICHERE (Laurent Beaten), Below right: ZHION (Andre Levy).

The main challenge wasn’t an easy one, integrate 5 different styles and artistic identities into one fluent design worthy of the Mazda Design Car. Therefore the 5 artist locked themselves up for a week in a deserted location to get inspired and get busy developing an unisonous design onto a Mazda CX-3. The result is simply marvellous.

The #MusketonMazda car will be used for all kinds of events and activities and, off course, will be driven by the 5 artist consecutively. We love ! zal voor allerlei activiteiten gebruikt