Eduardo Hernandez is a Mexico based photographer who with his series of pics, entitled ‘Refuse’, creates an intriguing point of view on your typical holiday. Shot for Cadena+Asoc. Branding, ‘Refuse’ by Eduardo Hernandez seems to focus on a fun beach theme, although the pics seem to tell a much bigger story that just that.
To us, the photo series ‘Refuse’ almost seems like a metaphor for a contemporary a consumer lifestyle, in which the individual forms his or her identity by the goods he or she owns. On the other side, anyone who flips open his or her holiday suitcase might come across a lot of the items exposed in Hernandez’ picture series. ‘Refuse’ almost makes a point: maybe we’re not all that different and do share a lot more common values then we might think at first. Or: you just might look at these gorgeous pictures and smile. Good enough for us.