“Although our leather suppliers also supply a choice of leathers to Chanel, I think the elegance of the house of Dior fits better what I intended to do for Initiale Paris”, explains Stéphanie Petit, designer Couleurs et Matières at Renault about the introduction of Renault Clio Initiale Paris. With this new luxury line of trims and options that Renault introduces first on the Clio and the Renault Espace, the French brand is ready to compete with the Citroens DS line. Besides a special Initiale Paris service center that customers seeking assistance can contact for any question, the customer will also be spoiled with special wheels, unique exterior colors and a luxurious indoor trim with special attention to soundproofing and soft leather touch.
“We often associate ‘Le luxe à la française’, with partnerships linked to number one couturiers”, explains Petit. “The black and white degrade of the seats of the new Renault Clio Initiale Paris is inspired by the timeless black and white codes of Dior and will subsequently come in different color configurations on the market. At Renault we want to deal with our car interiors in a more creative way. Metallized stitching, evolutionary perforations or the fasionable pied-de- poule print so typically Dior, are just a few options of what the future might bring.
To emphasize the fashionable way Renault is looking at its own future, the car brand invited a selection of journalists for an exclusive event in Paris consisting of a behind the scenes visit of the costume ateliers at the Garnier Opera, a visit of the leather workshop of Serge Amoruso who worked for 7 years at Hermès and now designs exclusive objects for Liliane Bettencourt, François Pinault, Benjamin de Rothschild, Olivier Dassault… and a lunch at Restaurant Dessance aka “restaurant des desserts”. www.renault.be
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