Within this year’s first edition of the ‘Essential Looks Collection’, Schwarzkopf Professional contributes to the overall colour trend. With the various, fashion-oriented looks, the brand showcases how colour has the power to transform the appearance – no matter age, style or hair type. ‘Colour Buzz’ as the general theme for each look moreover reflects how the perfect colour offer can foster salon businesses all over the world. Colour is the key to Schwarzkopf’s professional success and their shorthand to creative brilliance. Combined with this ‘Essential Looks Collection’, it touches the heart and soul of every hairdresser (or hairstyle aficionado for that matter) that experiences the collection.
Taking inspiration frome some of the season’s hottest catwalk trends, Schwarzkopf Professional created 4 stunning visual moods, each of which redefines the power of colour with groundbreaking technology along with evolutions of classic techniques. Offering stylists everywhere something that’s utterly unique. Schwarzkopf Professional’s trend-hunting team followed the craze of the imagination that is fashion week from London to Paris, Milan to New York. Revealing the real stories that are giving the greatest visual creatives in the world their inspiration this season, the ‘Essential Looks’ team married key elements together to create 4 incredible trends, all aiming to inspire stylists and lovers of stunning hairstyles round the globe.
From the graphic swing of MONO MODS, to the languid sophistication of GLAM CHIC, the hyperkinetic non-conformism of ELECTRIC YOUTH to the minimalist, timeless, pared-down purity of WHITE ANGLES, 4 uber-contemporary visions for today, to suit every style and match any mood, have been created in collaboration with Schwarzkopf Professional global ambassadors Lesley Lawson and Tyler Johnston under the supervision of Steve Hogan, Creative Director Essential Looks at Schwarzkopf Professional.
We’ll let the pictures speak for themselve. Good news: there’s (a lot) more where that came from. www.schwarzkopf-professional.be