Yes, in order to score some nice Desigual gear during the summer sales period, as a customer you have to be ready to walk the extra mile or, or so to say, ready to take off that extra piece of clothing.
As tradition goes clothing brand Desigual lures customers inside their stores during the sales period with the adagio: “get in naked, get out dressed”. That’s exactly what happened this morning at the Desigual store in the city heart of Antwerp as the start of the Desigual summer sales in Antwerp.
Some of the Desigual fans even camped in front of the doors of the Desigual shop Antwerp in order to be part of the first batch of lucky ones who could shop for, yes, free. At 09:00 am exact this morning, those lucky ones (the first hundred of them) ran into the Desigual store in their undies on a marvelous Desigual shopping spree… for free. As of 10:00 am, those who didn’t make it where still in for a magnificent treat with reductions of 50 % while some good musical vibes accompanied the fun event. Beside Antwerp, the Desigual Seminaked Parties take place in lots of other major cities around the world such as: Barcelona, Berlin, London, Paris, Amsterdam, New York and San Francisco to name a few. Or as Desigual likes to call it: ‘La vida es chula’ which is Spanish for ‘Life is cool’. We totally agree ! www.desigual.com