The saga (story) continues: Sofitel Hotels and MGallery by Sofitel adorn themselves with luxury and fairytale magic with the Maison Poiray for the ‘Operation Cinderella’. Until the end of the year, the fairytale initiated by Sofitel and the Maison Poiray in 2015 revives now in Paris, Lyon, Brussels and Luxembourg in the Sofitel and MGallery by Sofitel hotels.
Following the success of the Paris edition in 2015 and the regional sister events in the course of 2016 (in Strasbourg, Toulouse, Marseille and Bordeaux), the ‘Operation Cinderella’ has succeeded again to transform the clients of the Sofitel and MGallery by Sofitel into true princesses!
The fairytale starts like this… when spending a night in one of the selected hotels, every female client finds a precious stone put in a sealed envelope addressed exclusively to her attention. What is the mysterious secret contained in this envelope? To find the answer to this enigma, you have to go to one of the two exclusive Tollet boutiques that sell Poiray and enter into the infinitely modular universe of the ‘Ma Préférence’ ring.
If by magic, the stone carries the “Poiray Cut”, the happy owner can take the jewel with her, the stone forming a perfect match with the ring, whilst being interchangeable with other stones in the collection whenever she wishes.
The Maison Poiray plays with the shapes and lets the curves of its stones dance harmoniously with the ring “Ma Préférence”. A luminous jewel, evolving, sensual and endearing due to the curvaceous contours, harmonious due to its coloured palette… Sofitel and MGallery by Sofitel, with their culture and design being the founding pillars, blend naturally into this saga mixing couture and adventure. Weekly a ring is given away. We keep our fingers crossed.
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36/40 rue des Fripiers – 1000 Bruxelles
Woluwe Shopping Center 1
202 bte 74 rue St Lambert – 1200 Bruxelles