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‘The Barbers’ by Soerentibor: ultimate grooming concept for the perfect gentleman !

Posted by: WOW_Pascal , March 6, 2013

‘The Barbers (Finest Gentlemen’s Care)’ is a grooming brand concept for the new gentleman. A classic flacon combined with a beard-shaped cap sets the standard for a classy grooming experience. Together they represent the eccentric but relaxed luxury that defines ‘The Barbers’. The brand logo shows the brand’s classic heritage. The stylised bow tie bears the slogan of every real gentleman – Ladies first.

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It is without any doubt that Soerentibor’s overall brand identity for ‘The Barbers’ design is intended to be mysterious, elegant and classic. In ‘The Barbers’ packaging, the incorporation of extravagantly sculpted whiskers of the upper lip introduce a panache that would draw the interest of men with a sense of humor and an exuberant personal style. Soerentibor is a German creative agency specialized in creating fragrance concepts from the first idea to flacon & package design through to ad campaigns based creative strategy & product design/graphic design. www.soerentibor.com (Via packagingoftehworld.com)

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Tags: Finest Gentlemen's Care, fragrance packaging, packaging design, Soerentibor, The Barbers

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About the author
WOW_Pascal

Loves to play around (and get serious) with new (cross) media . Lover of lovely people . Totally into huge stories on design, people, food, trends, wheels, travel and everything that is heartfelt . Recommended by 4 out of 5 people that recommend things . Grasper of the big picture . Fierce by nature (even when mowing the lawn). Mumbles when in doubt. Inventor of the yoga principle based around baking pancakes . Never loud yet consistently goal achieving . Always on top of new stuff to come (self proclaimed future watcher who’s often right about his predictions). Total craving for coffee and French pastry in the morning.

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