ST. studio – the new label of Olcay Gulsen (founder of the famous clothing label SuperTrash) – launches its first frangrance: ‘Phramed’. Following the succesful SuperTrash fragrance Phenomenal this new, complex, powerful but also subtle fragrance suits the ST. studio woman perfectly.
It was no one less than the famous fragrance specialist Jorg Hempenius who developed Phramed exclusively for ST. studio. “The starting point”, explains Hempenius, “was a refined and characteristic fragrance. An intense and deep fragrance with spicy, sweet and wooden notes. This is also a fragrance which suits the independent, self-assured woman: a women which does not follow the masses, but lives her life her own way.” Perfumes have three layers which can all exist individually as is the case with distinctive and beautiful fragrances: the top-, heart and base note. For Phramed, Jong has selected the following ingredients to create this distinctive atmosphere.
The package has a misty nudetint which evokes the same feeling of simplicity, neutrality and elegance of the whole collection. The bottle is designed with angular lines and a structured top and neck. Thanks to this effective and distinct positioning the fragrance fits seamlessly into the collection, but the item can also be put exclusively in a display. The angular shape of the box will help many consumers to recognize the authentic ST. Studio product amidst a saturated market of many ostentatious packages. The bottle design is in line with the SuperTrash’ Phenomenal fragrance, but has a new finish and the beautiful nude color fits perfectly with the style of the ST studio woman.
Phramed is available online via www.ststudio.com
Price: 45 €
In 2004 Olcay Olsen launched the succesful label SuperTrash, closing the gap between the large chains and the expensive designer brands. In the meantime, the fashion scene has changed markedly. Women ask more than just superfast fashion and trends and want more lasting products. For this reason, Olcay decided to launch the new brand ST. studio, which is aiming women with character. Because fashion has to be more than just a fleeing appearance. Under the label ST Studio are united the seasonal product line, the label Super Trash, beauty atelier Kemist and the signature haute couture line Olcay Gulsen.