Every year colour expert Pantone announces the chosen trend colour of the year to come. For 2014, that will be ‘Radiant Orchid’. This means that colours in the spectrum somewhere between purple and pink will be the hot trend colours to follow in fashion, beauty, design, … for next year. The search for the ultimate trend colour starts every year in january. Trendsetters in fashion, music, beauty, design, … then begin their search for emerging colour trends. Just when the year end approaches the magical colour for the year to come is then unveiled.
“It has to sound over the whole world, a colour that represents society”, says Leatrice Eiseman, company executive at Pantone. “While 2013 was all about emerald green signifying growth, renewal and prosperity, 2014 will be about ‘Radiant Orchid’ a colour that represents a strong creative feeling.” The colour ‘Radiant Orchid’ will be bundelled in the book ‘Pantone view’, a colour bible for designers and companies worldwide.