As if Tomorrowland isn’t mad enough as such, you can even make it more crazy by obtaining a ticket to the Tomorrowland skybox. Your goal for 2018? No doubt after you have read this!
Even if you aren’t fond of dance music, visiting Tomorrowland is a must in your lifetime. This is of course a cliché as big as you have ever seen, but here at WOW* we take it a step further: you REALLY have to experience Tomorrowland looking out from the skybox. However, you can’t buy tickets for this unique experience. Here in this exclusive place – that is the best location to enjoy the festival in all luxury and comfort – you enter only by invitation. THE perfect tool for companies to pamper their customers or important clients.
Marie Fransen (themoodofmary.com), Dimme Podevyn (blushingheels.com), Anja Van Der Borght (wowozine.com), Inge Moerenhout (traveltree.be), Elke Sockeel (goldiloks.co) Photo wowozine.com
Wonderful to the smallest detail…
The skybox is situated on the top floor of the B2B block above the amphitheatre in front of the mainstage. Going to this skybox is already an experience in itself. After we had parked our car in the easily accessible VIP-parking, we were driven in a large shuttle bus in some 15 minutes to the separate VIP entrance of Tomorrowland. From there it was just a short stroll to the VIP counter where we received two wristbands: the official Tomorrowland strap – a collector’s item – and a bright green Mazda band, our entrée to the skybox. This skybox is somewhat further, close to the main podium. Happily, we were accompanied on this walk by a wonderfully dressed hostess, who wore a truly magical make-up, in the theme of the festival. The grounds are crowded with actors, hostesses, guests, one even more magnificent than the other, dressed up in “amicorum spectaculum”, this years’ theme which we could freely translate as “spectacle of friendship”. Our hostess Margo tells us all we want to know about the stands we pass, about the texts we read on the One World artificial bridge with a statue by Arne Quinze, and explains us the Rose Garden, a 34 ton steel dragon, which belches smoke and rose scent over the people of Tomorrow. We listen carefully until we arrive at the next entrance.
Anja Van Der Borght and Veronique Bloch @The Rose Garden Photo wowozine.com
Labels and strings
We have to scan our wristbands at every entrance, and a security officer double checks if we have all the necessary labels and strings to be allowed in. Impossible to enter the skybox without the necessary tokens. The tickets are very expensive (companies pay up to 700 Euros) in order to maintain exclusivity at all cost. At every floor of the B2B block the exclusivity rises together with an ever lower number of guests. We still remember the day when we had our first skybox ticket that we took the stairs but entered by mistake just past the Jacuzzi’s on the first VIP floor in a crowd of loud screaming drunken guests. The only right way was up…to enjoy what the skyboxes are meant for: quietness and luxury.
“The skyboxes of Tomorrowland offer all the facilities to let the invited B2B clients have an unforgettable day”, tells us Joachim Sas, marketing manager at Mazda Belux. “Our guests are free to enjoy Tomorrowland their way, but in the last three years we find that many guests just stay all the time in the Mazda skybox.” The skybox is great, fully decorated with flowers and crystal chandeliers and artificial grass on the floor. Invitees can stroll from inside to the covered outside terrace to have a drink or a snack, or just relax on the snow white lounge seats and have a chat. Inside it is quiet enough for conversation, once outside, the music invites you rather to move your hips.
“Apart from the skybox, we put about 30 Mazda’s at the disposal of the organizers to bring the artists to and from the festival grounds”, tells us Matthias Sileghem, the Managing Director of Mazda Belux. “On top of that the Mazda Sound Of Tomorrow Island – a stage on an island – delivers a full line-up of performers from Friday to Sunday.”
From left to right: Jean-Baptiste Fabbricatore, Alamé Aramazani and Anja Van Der Borght
@Mazda Sound Of Tomorrow Island Photo wowozine.com
Inseparability of driving and music
The guests are coming mainly from Belgium but Mazda invited about 100 foreign guests too. Their pampered stay started with a walking dinner in the Mazda headquarters in Willebroek, followed by an “experience drive” with professional pilots in the MX-5 on a track laid out on the company parking lot. On top of that they received a photo session with yes, yes, Felix De Laet alias Lost Frequencies, an artist who says he draws inspiration for his music when behind the wheel of his Mazda. Lost Frequencies returned this year as Mazda’s ambassador to the festival. A rising star in the world of electronic dance music, the Belgian DJ played a primetime set at the main Tomorrowland stage in addition to hosting his own stage. Last year, De Laet also served as mentor to the finalists of the ‘Mazda Drives: The Sound Of Tomorrow’ DJ competition, where budding artists from across Europe vied for the chance to play one of six sets live on the Mazda stage at Tomorrowland 2016. Several of the winners of that contest returned this year as the carmaker’s guests after taking part in the Mazda road trip to Tomorrowland. They and a number of other enthusiasts drove Mazda MX-5 RFs and Mazda CX-3s to Belgium from various parts of Europe.
Cesar Casier, Anja Van Der Borght and Aster Nzeyimana Photo etvonweb.be
Mazda invites worldwide
Mazda invited not only car journalists, dealers and clients, but als a lot of national and international influencers. A logical choice, explains Peter Gemoets, PR-manager. “We aim to rejuvenate our public. In the first place, we build cars which appeal to the 20 and 30 year old. But because we find out that many young people are not so familiar with our brand, we invite people from their social environment, in the first place the very popular infuelncers on social media. This creates awareness and visibility for our brand.”
Mazda is the most important sponsor of the event for the third year in a row. The Japanese brand already has its European logistical centre and headquarters in Willebroek, just around the corner of the grounds of Tomorrowland, so to say. The unconventional carmaker shares much with Tomorrowland, including a passion for what it does and an open-minded perspective that encourages innovation. While Mazda puts Jinba Ittai into all its vehicles, where the car operates as an extension of the driver’s body, Tomorrowland delivers a matchless festival atmosphere as the DJs connect and become one with the audience through their music. Both organisations aim to provide experiences that invigorate and enliven, from exciting eye-catching cars to an unforgettable ambiance. Like driving and music, it’s a natural partnership.
At the table!
Summerfestivals just have it all, especially when the weather is nice, because let’s admit, Rock Werchter or We Can Dance in the pouring rain is not our kind of thing. This goes also for Tomorrowland, so instead of buying ourselves a plastic raincoat – albeit with sleeves – and willies, you better focus on getting a ticket to the skybox of Tomorrowland. You’re not only high and dry, you get something to drink too. Four eating stands and two bars make sure we had enough energy to dance along with the music without getting dehydrated either. The waiters kept an eye on our glass, and after two sips of white wine, they took our glass away and offered another… Beverages really flew. From beer to wine and the so trendy gin tonic to timely and delicious snacks ranging from tomato-mozzarella to pasta and fish and meat. All this while we enjoyed the view on the main stage and ten thousands of spectators in front from two floors up, that is the skybox of Tomorrowland in a nutshell. See you there in 2018!