Unveiled at the 2013 Chicago Auto Show, this Optima Hybrid signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one. Influenced by the artistry of comic book visionary, Jim Lee, the Justice League-inspired Kia vehicles serve as a force for good in the world by raising awareness of DC Entertainment’s ‘We Can Be Heroes’ giving campaign, a relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa (www.WeCanBeHeroes.org).
“As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president, marketing and communications, Kia Motors America. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause. To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign.”
The interior of the Optima Hybrid is upholstered with custom materials chosen for their unique appearance and texture to reflect Superman’s impenetrable battle armor. And Superman’s iconic “S” shield is integrated into the seats and steering wheel to give it the right heroic touch.Whatever you do, when you get in this car, you can not feel otherwise than …Superman because the Superman atmosphere is all over the place with Superman blue, the Superman logo. The only thing that’s missing is your tight paints and Superman cape but that won’t be hard to find, no ? www.kia-motors.com