Just yesterday, HUGO BOSS hosted a spectacular event in Shanghai. The ‘Power Station of Art’ was the venue of an impressive fashion show presenting the BOSS Mens- and Womenswear Collections for Winter 2013. The BOSS Collection is headlined ‘Conceptual Luxury’. In the BOSS Womenswear, soft lines and voluminous shapes strike a balance between elegance and high fashion. The collection combines organic forms with threedimensional details, translated by Womenswear Brand & Creative Director Eyan Allen into a modern take on femininity. In the men’s collection, Menswear Brand & Creative Director Kevin Lobo presents classic cuts with exclusive detailing – leather and fur accent the lapels of doubled-breasted jackets and coats crafted of cashmere and silk. The color story ranges from aubergine through dove blue to exclusive black, flanked by a deep tea green and luxurious golden yellow for the BOSS Womenswear looks.
Opened in 2012, the ‘Power Station of Art’ is China’s first public museum of contemporary art. The current name is a vestige of the building’s past: it was constructed in 1897 for the Nanshi Electric Light Factory. Inspired by the building’s legacy, the shape of the runway echoed a bolt of lightning. LEDs illuminated the 200-foot-long catwalk on which top models – including Joan Smalls, Karmen Pedaru and Shu Pei along with Alex Lundqvist and Clement Chabernaud – showcased the collection. Premiere: for the first time, online viewers were able to order two exclusive styles for men and women directly from the runway. The two pieces are being produced as limited editions of only 100 each.