In order to bring shoe label Sam Edelman close to Belgian fashionistas, the American shoe guru opens a pop-up store in collaboration with shoe store Monar, located in the heart of Antwerp.
After Milan and Paris, Amsterdam the honours are now to the city of Antwerp to get a bright and shiny pop-up store by shoe guru Sam Edelman. The pop-up consists of an in-store space at shoe walhalla Monar. Antwerp is the fashion capital of Belgium and the perfect (temporary) home for a trendsetter as Sam Edelman. Btw: as you can see (see pictures) the lovely Kate Upton once more took the lead for the Sam Edelman SS2014 campaign. Beachy and sensual.
What’s going on at the launch party on April 25th 2014 in Sam Edelman’s pop-up store in Antwerp ? Fashion, music, drinks, food and gifts to name a few things . But even more important: get a snapshot of yourself while visiting the pop-up store in Antwerp that day wearing your favourite Sam Edelman shoes (which you can select to wear for the photo while visiting the pop-up store in Antwerp on April 25th 2014) and you might get lucky. The reason for that is that afterwards Sam Edelman himself will choose his favourite picture taken in the pop-store of Antwerp that day and the winner will be able to pick up a free pair of Sam Edelman shoes in…. the store of Sam Edelman in New York City, experience two nights in the five-star hotel Quin in New York + visit the Sam Edelman design space. ‘Nough said ? Oh yeah, before we forget: the address of the Monar shoe store. That is: Lombardenvest 61,2000 Antwerpen. Hurry up and get there.