‘Motion while sitting still’, that’s the complex idea from which Japanese car brand Mazda started out when translating their ‘Kodo’ design language into a real furniture element, the ‘Kodo’ chair which was presented at the international press this week during Milan Design Week 2013. With the creation of the ‘Kodo’ chair the Japanse car brand is not only reaching out behind the frontiers of the automotive industry, it also redefines the terms ‘static’ and ‘dynamic’. Just like the movement the Red Dot Award 2013 winning Mazda 6 radiates, the Mazda design team succeeded in creating an exceptional structural movement for their ‘Kodo’ design chair.
“Mazda is addressing a broader world at Milan Design Week 2013. We’re here to share our creative vision and expand our horizons, to be inspired in such a stimulating environment and, I hope, inspire others.” (Mr. Maeda, Head of Design at Mazda during Milan Design Week 2013)
Mazda calls this still motion ‘Kodo’, which translates to ‘Soul of Motion.’ The ‘Kodo’ design language began with the 2010 Shinari concept and made it to production lines on the CX-5 redesign. Mazda says that Kodo styling is inspired by the natural movements of animals in the wild and describes the Kodo Chair’s styling as a ready-to-pounce, forward-leaning stance conveying the sudden release of pent-up energy. Mazda revealed the chair in its Mazda Contemporary Space (MACS) within the Zona Tortona district of Milan, where it’s joined by the new Mazda6, the second member of the KODO family. So Hurry up, and you’ll still be able to enjoy (until april 14th 2013 to be exact) the MACS space at Milan Design Week 2013 where you can discover the Mazda ‘Kodo’ chair amidst a world of intriguing 3d installations and the Mazda 6 as well.