Yes, darling of the social media (they don’t spend a dime on advertising, it all goes through the social media buzz-factor) Primark opened its doors in the lovely city of Hasselt. The crush barriers at the front door weren’t really necessary this time as was the case in for example London (or Brussels for that matter) when the chain for hip fashion at a low price opened its doors over there. Sure, there where quite some oooooh-sss and aaaaahhh-sss and a lot of woohoo’s and that’s appropriate. With about 4000 square metres of fashion shopping delight divised over three floors and serviced by a staff of 253 enthusiast girls and boys, Primark will become a fashion hotspot for Hasselt at lighting speed. Well, it already was before it opened since this must be probably the must anticipated fashion hotspot ever in Hasselt.
After Brussels and Liège the Irish fashion retailer now has a third store in Belgium for fashionistas and shoppinglovers. While walking around in the new store in Hasselt, we didn’t know where to look first. The collections look very contemporary and follow the latest trends (prints, colours, materials, …). Girls, boys or kids: no matter where your age demographics belong, it’s almost impossible to get out of there without actually buying something. At least, that is we did. We couldn’t leave behind a flashy t-shirt with the Union-Jack on it and a very summerish dress. And yes, we will get back there for more. Is that what they call Primania ? 😉