Antonio de Rosa is this amazing Italian designer working in his own Adr Studio. Some year ago, he took everybody by surprise presenting to the Instagram fans his SocialMatic Concept camera. De Rosa then tried to bring the ‘Instagram’ camera to life through crowdfunding. The SocialMatic that would come with build-in wifi and printer (in order to print Instagram pictures on the fly) seemed to become a success. Strange: few people showed their interest for the product and de Rosa only collected 6.000 $ from the targeted 50.000 $.
RIP SocialMatic ? No, mam (or sir) ! Instant camera brand Polaroid picked up on the idea and communicated that it will bring the SocialMatic to market somewhere in 2014. ‘This gear will bridge the combination of hard- and software with the virtual/real world ‘, dixit the designer. Although the picture of the SocialMatic you see here looks very slick, it only represents a concept. So, probably the final SocialMatic will look (totally) different from what you see here. We’ll keep you posted !